The key to achieving success in your job search is understanding employers’ needs and showing them how you can help meet their goals
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Most people over-complicate the process of achieving success.
Achieving success is often perceived as a complex puzzle, or according to those who play the ‘I’m a victim!’ card, only available to those who are supposedly privileged. The fact is there’s a simple equation for achieving success, which Zig Ziglar famously encapsulated, “You can have everything in life you want if you will just help other people get what they want.”
Side note: “all you want” should be interpreted as “all you need.”
I recommend considering the hiring process from the employer’s perspective. By doing so, you’ll empathize with employers and understand positioning yourself as a candidate who has the skills, experience, and proven track record of helping employers get what they want is a job search strategy that’ll set you apart from your competition, who aren’t approaching their job search with an “I want to help employers” mindset as they have the all-too-common “I want!” mindset.
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Success isn’t a complicated journey. With the right mindset, it’s a simple path – help others achieve what they want. However, the mindset I come across most often is the exact opposite; job seekers are focused on what they want, as opposed to what employers want, resulting in employers being turned off. Who isn’t turned off by someone solely concerned with their needs and wants, who comes across as “predatory”?
Most job seekers: “Employers need to understand my issues and needs.”
Savvy job seekers: “I need to understand the employer’s issues and needs.”
Job seekers who show employers how they can help them achieve what they want are few and far between. Being that rare candidate makes you unique and highly valuable, which is a significant competitive advantage. I can guarantee that your interviewer seldom encounters a candidate who projects an “I’m here to help you” aura.
When viewed holistically, employers want five things:
- be profitable
- reduce/control costs
- have low employee turnover
- optimize employee performance
- provide a customer experience that’s evangelized
How can you help an employer achieve any of, or a combination of, the above?
What’s your employee value proposition?
For instance, you can never go wrong assuming the employer wants to be profitable; hence, suggesting cost-saving measures or revenue-generating ideas during your interview will demonstrate your desire to help the company get what it wants, which is to be profitable.
Imagine yourself as a hiring manager. One of your standard interview questions is: “How will you contribute to the company’s success?” or, more directly, “Why should I hire you?”
Candidate A: “If hired, I will bring enthusiasm, dedication, and hard work to the team. I am a fast learner and have a strong work ethic. I am also a team player.”
Candidate B: “I bring over 15 years of technical expertise, problem-solving skills, and a commitment to innovation. As head of Gekko’s IT, I led a project to streamline its data analysis processes, increasing efficiency by 20 percent and reducing employee hours. I achieved this by implementing Cyberdyne Systems’ latest data visualization tools and automating repetitive tasks. I plan to bring this kind of efficiency oversight to Soylent Corporation.”
Which candidate would you lean towards hiring?
Candidate A offers nothing more than their unsubstantiated opinions, which, as I’ve stated before, employers don’t hire; they hire results. Opinions about yourself, which you should rarely give without quantifying, don’t help your interviewer envision how you’ll help the company get what it wants.
On the other hand, candidate B outlined how they can help the company achieve the goal of optimizing employee performance and cost savings. Candidate B thinks like an employer and understands employers are suckers for candidates with a track record of helping employers get what they want.
Getting hired doesn’t come down to having the shiniest resume, with all the right keywords, being impeccably dressed, having a perfect smile, or sheer luck. Employers hire candidates they feel will get them what they want.
Showing how you can help employers get what they want is how you achieve job search success.
Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job.
The opinions expressed by our columnists and contributors are theirs alone and do not inherently or expressly reflect the views of our publication.
Troy Media
Troy Media is an editorial content provider to media outlets and its own hosted community news outlets across Canada.
